Awareness Days are a great reason for brands and employees to engage with their audiences online. Talking about your business, products, or services which relate to a relevant awareness day provides a great opportunity to align with social media trends. Here we summarise some of the key Social Media Awareness Days for August 2020. Scheduling campaigns as part of your Social Media Strategy to coincide with Social Media Awareness Days for August can, therefore, help to boost your brand’s online visibility. You can increase engagement by using content (photos, videos, graphics, etc) and links, and increase visibility by hosting competitions. With this in mind, here is a summary of some of the key Awareness Days, and their respective Hashtag(s) taking place in August 2020.

August 2020

1st August
2nd August
3rd August
4th August
5th August
6th August
Cycle to Work Day
#cycletoworkday @cycletoworkday Cycle to Work Day is a celebration of cycling. It’s the perfect opportunity for employees who haven’t tried cycling to work before to give it a go.
7th August
International Beer Day
#IntlBeerDay #InternationalBeerDay Starting in California in 2017, Interational Beer Day celebrates the craft of brewing and to show appreciation for those involved in the making of beer. It is now celebrated in 207 cities, 50 countries and on 6 continents.
8th August
International Cat Day
#InternationalCatDay International Cat Day is a celebration which takes place on 8 August, every year. It was created in 2002 by the International Fund for Animal Welfare.
9th August
International Day of the World’s Indigenous People
#IndigenousPeoplesDay, #Indigenousday, #WeAreIndigenous The International Day of the World’s Indigenous Peoples is observed on 9 August each year to raise awareness and protect the rights of the world’s indigenous population.
10th August
National Allotments Week
National Allotments Week 2020 runs from 10-16th August. Each year The National Allotsments Society has a different theme, in 2020 this is – Growing Food for Health and Well-being.
11th August
12th August
International Youth Day
#InternationalYouthDay International Youth Day is an awareness day designated by the United Nations to draw attention to a given set of cultural and legal issues surrounding youth.
World Elephant Day
#WorldElephantDay #GoGrey #BeHerd #Elegram #SaveElephants #JoinTheSTAMPede #SayNoToIvory World Elephant Day is an international annual event on August 12, dedicated to the preservation and protection of the world’s elephants.
13th August
International Lefthanders Day
#LefthndersDay #lefthanders #LeftyAthlete International Left Handers Day is an international day observed annually on August 13 to celebrate the uniqueness and differences of the left handers.
14th August
15th August
16th August
Tell A Joke Day
#TellAJokeDay Not recognised by governments, but widely recognised online. Maybe run your one-liner past a colleague before Tweeting though…
National Rum Day
#NationalRumDay #RumDay National Run Day is a US celebration of all things Rum. The day is gaining popularity in UK and elsewhere.
17th August
18th August
19th August
World Humanitarian Day
#WorldHumanitarianDay Each year on 19 August, the international community marks World Humanitarian Day in recognition of aid workers who have lost their lives. The day is also to celebrate humanity and the spirit that inspires people to help others who are in need, even in difficult and dangerous situations, often putting their own lives as risk.
World Photography Day
#WorldPhotographyDay World Photography Day is an annual, worldwide celebration of the art, craft, science and history of photography.
20th August
21st August
22nd August
National Burger Day
#NationalBurgerDay National Burger Day, is dedicated to the humble burger.
World Plant Milk Day
#WorldPlantMilkDay #plantmilkday World Plant Milk Day is an international day that celebrates plant-based alternatives to dairy milk.
23rd August
24th August
25th August
26th August
National Dog Day
#nationaldogday National Dog Day celebrates all breeds, pure and mixed and serves to help galvanize the public to recognize the number of dogs that need to be rescued each year, either from public shelters, rescues and pure breed rescues.
27th August
28th August
29th August
30th August
31st August
We hope that you will find relevant Social Media Awareness Days for August 2020 which align with your brand. Stay on top of all upcoming awareness days, social media news, and best practice by visiting the Avocado Social Blog and by joining the Avocado Social Media Hub.