SKILLS FOR CARE

KEY ACHIEVEMENTS

ENHANCED ENGAGEMENT

Engagement rates improved with the new strategy helping Skills for Care reach a broader audience, especially on LinkedIn.

ENHANCED VISIBILITY

The leadership team’s involvement increased brand visibility, generating over 10,000 impressions across senior team posts in the initial months.

EMPLOYEE ADVOCASY

Staff shares and interactions contributed to an increase in website traffic driven by social media, furthering the reach of Skills for Care’s resources and updates.

THE STORY

Skills for Care serves as the strategic workforce development and planning body for adult social care in England.

As an independent registered charity, they collaborate with employers, government entities, and partners to ensure the social care sector has the skilled, supported workforce needed to deliver high-quality care.

THE BRIEF

Skills for Care required a robust social media strategy to support their communications and effectively convey their key messages to diverse stakeholders.

The goal was to enhance engagement, increase visibility of their mission, and ensure that their social media channels could reach and inspire their network, partners, and the public.

Our role was to build this social media strategy and support its implementation to optimise Skills for Care’s digital outreach.

THE SOLUTION

We provided a comprehensive suite of services that included:

Audit: A detailed assessment of Skills for Care’s current positioning, content effectiveness, and audience engagement.

Strategy: A robust and practical social media strategy, identifying best practices and processes for effective engagement with key stakeholders.

Social Media Training for the Marketing & Communications Team: In-depth workshop aligned with Skills for Care’s social media strategy.

Staff Training: A focused workshop focused on employee advocacy and responsible social media usage.

Ongoing Consultancy: We provided regular consultancy sessions for the central marketing and communications team to support strategy execution, troubleshoot challenges, and ensure content aligned with current trends and best practices.