Serious Pig make the most delicious snacks for both at home and down the pub.

In 2020 they were going through a period of rapid growth and shifting the business to focus more on direct-to-consumer sales.

Our mission was to help Serious Pig become the UK’s No.1 premium savoury snack brand. We were tasked with planning and executing paid campaigns to increase brand awareness, generate sales of snack hampers and promote product launches at major UK retailers.

We conducted thorough research to identify key customer groups and designed assets to capture their attention. Through detailed testing we created effective ad funnels to take customers on a journey from being introduced to the Serious Pig brand to becoming brand advocates.

Working closely with the Serious Pig team we also helped them foster an engaging online presence across Instagram, TikTok and YouTube by collaborating with relevant content creators and celebrities.