RESTAURANT BRANDS INTERNATIONAL

KEY ACHIEVEMENTS

The workshop equipped RBI’s EMEA marketing team with updated knowledge and actionable insights to enhance their social media approach.

The session inspired the team to create more engaging content, improve audience targeting, and uphold brand values across all channels.

THE STORY

Restaurant Brands International (RBI), a global leader in the quick-service restaurant industry, manages renowned brands including Burger King, Popeyes, Tim Hortons, and Firehouse Subs.

With a diverse and expansive customer base, RBI sought to elevate its social media strategy to enhance brand consistency and engagement across different platforms and regions.

THE BRIEF

RBI engaged us to deliver a tailored, full-day social media workshop for around 30 sales and marketing representatives from the EMEA team.

This workshop needed to help define platform-specific brand strategies, and equip the team with actionable insights to strengthen each brand’s social media presence.

THE SOLUTION

The full-day workshop, hosted in Zug, Switzerland was tailored to enhance social media strategies across its brands, including Burger King, Popeyes, Tim Hortons, and Firehouse Subs.

The workshop covered platform trends, brand-specific strategies, content creation, influencer collaboration, and CSR messaging, which empowered the team with fresh insights and practical tools to elevate brand consistency and engagement across channels.