Quixant is a global leader in innovative hardware platforms and software solutions for the gaming and sports betting industries.

Specialising in high-performance, customisable products, Quixant helps game manufacturers create exceptional player experiences.

With seamless integration, regulatory compliance, and expert support, Quixant empowers customers to bring their games to market faster and stay competitive.

Quixant wanted to build new leads from the gaming and sports betting industries across global markets and reinforce their position as a global leader.

The industry is heavily reliant on events to build awareness and contacts, so we wanted to ensure our social media strategy aligned with the busy calendar of trade shows and conferences ahead.

We developed a LinkedIn advertising plan that strategically aligned with the events calendar, leveraging CRM data to ensure precise targeting of key audiences.

Throughout the year, we continuously refined and optimised audience criteria based on performance insights, ensuring we reached the most engaged users.

To better understand audience preferences and behaviors, we tested a variety of creative assets, gaining valuable insights into what resonated most.