Only a Pavement Away is a charity founded by representatives from the hospitality industry who help those who are facing homelessness and struggling to get into work.

Only a Pavement Away act as a conduit between hospitality employers and charities working with people facing homelessness, prison leavers and veterans who struggling to get into work.

Only a Pavement Away had been very reactive with their social media marketing and wanted to be more strategic with their actions to support their fundraising targets and 5-year action plan.

They required a social media plan to form new partnerships, increase corporate grants, and individual giving, and promote their fundraising campaigns within the hospitality industry.    

We began by creating a targeted social media strategy aligned with Only A Pavement Away’s 5-year action plan.

Our first step was a comprehensive audit of their social channels to identify strengths and areas for improvement.

We then developed a multi-channel content plan that focused on highlighting success stories, increasing engagement, and showcasing their work with both partners and beneficiaries.

Additionally, we introduced storytelling techniques that resonated with corporate sponsors and hospitality partners, emphasizing the societal impact of partnerships.

Monthly analytics tracking allowed us to refine messaging and optimise posts to build stronger connections with their audience.

We also ran targeted social media ads to promote key fundraising campaigns and events, attracting individual supporters and corporate donors alike.