Montpeliers, a popular hospitality group in Edinburgh, wanted to elevate the social media presence of its unique venues—such as Tigerlily, Rabble, and Indigo Yard—while maintaining each brand’s distinct identity.

Montpeliers needed a tailored social media strategy for each venue, aiming to boost brand visibility, audience engagement, and efficient content management.

We delivered a three-phase approach:

 Social Media Audit: Reviewed all active platforms for each brand, identifying strengths, areas for improvement, and competitor insights.

Strategy Development: Created a customised social media strategy for each venue, detailing content ideas, audience growth tactics, and best practices for both organic and paid social media.

Team Training: Led a workshop to equip the marketing team with tools, guidance, and confidence to implement the strategies effectively.