Thursday, 16 April – 3-5pm (UK time) 

META ADVERTISING IN 2026: WHAT YOU NEED TO KNOW 

Meta Ads have evolved, again. And in 2026, the changes are bigger than ever.

With AI now at the heart of targeting, creative, and measurement across Facebook, Instagram, Messenger, and Threads, advertisers must move beyond outdated tactics. Advantage+ campaigns are simplifying ad setup while simultaneously increasing performance, but only when you know how to use them properly.

In this practical and inspiring 2-hour online workshop, social media expert Alison Battisby will walk you through the very latest Meta advertising features and strategies, including how to work with Meta’s AI tools to improve efficiency, test campaigns, and stretch your budget further.

Whether you’re a small business owner, freelance social media marketer, or in-house marketing lead, this is your chance to gain confidence with Meta’s current ad ecosystem, and build a campaign strategy that performs in 2026.

What You’ll Learn:

You’ll learn how to navigate AI-led targeting and segmentation with confidence, including how to use Advantage+ Campaigns to simplify and scale your results. We’ll explore the evolving role of Threads and Messenger in your ad strategy, and show you how to make the most of Meta’s automation features, from dynamic placements to campaign budget optimisation.

We’ll also break down what’s working right now in terms of ad creative, including AI-enhanced tools like Canva Magic Write, ChatGPT for ad copy, and predictive testing software. You’ll learn how to structure, schedule, and optimise campaigns using a mix of manual and AI-assisted techniques.

We’ll wrap up with practical frameworks for budgeting, A/B testing, and reporting, including how to work with Meta’s Conversions API and track success in a privacy-first world.

Who Should Attend:

• Small business owners or startup founders running Meta ads
• Marketing professionals and freelancers managing ad budgets
• Social media managers looking to upgrade their skills
• Advertisers who’ve run Facebook or Instagram campaigns in the past, but need to refresh their approach in 2026