Thursday, 19 March – 3-5pm (UK time)

LINKEDIN FOR BUSINESS: HOW TO GROW YOUR COMPANY PAGE

LinkedIn is more powerful, and more crowded, than ever before. In 2026, standing out on the platform requires more than just regular posting. You need a well-optimised Company Page, a sharp content strategy, and empowered employees to amplify your brand voice. And with the rise of AI-powered content tools, there are now smarter, faster ways to streamline and scale your approach.
In this interactive 2-hour live workshop, social media strategist Alison Battisby will guide you through how to build a world-class LinkedIn strategy, from optimising your Company Page and crafting engaging posts, to activating employee voices and using LinkedIn’s newest features like Newsletters, Events, and AI-generated post suggestions.
You’ll leave with a clear action plan to increase visibility, improve post performance, and turn your Company Page into a hub of thought leadership, company culture, and lead generation, supported by automation and AI insights.

What You’ll Learn

How to optimise your LinkedIn Company Page for visibility, including bio SEO tips and smart branding elements
The types of posts that spark conversations and how to use AI tools to generate content ideas and repurpose posts efficiently
How to leverage LinkedIn’s most powerful features – Newsletters, Events, and Live, with automation built in
Ways to activate your employee voices, using prompt libraries, editable templates, and AI-assisted toolkits
Which metrics matter most, and how to track and analyse them using LinkedIn’s analytics dashboard and third-party AI tools
Best practices for scheduling, planning, and maintaining consistency using AI-powered content calendars and post optimisers

Who This Workshop Is For

Marketing and communications professionals looking to elevate their LinkedIn presence
Business owners and entrepreneurs growing their brand online
HR and employer branding teams showcasing culture and values
Sales consultants and leadership teams using LinkedIn to build trust and generate leads
Anyone looking to streamline LinkedIn content creation using modern tools and strategy

PLANNING A SOCIAL MEDIA EVENT?

Are you looking for a social media speaker for your workshop or conference?

Alison is an excellent speaker who’s delivered hundreds of short talks over the last 15 years, for the likes of BBC, Meta, Digital Marketing Institute, American Marketing Association, Montgomery Group, Enterprise Nation and many others.

Get in touch to learn how we can add value to your conference or event.

GET IN TOUCH