Liberation Group, known for its diverse portfolio of pubs, aims to enhance its publicans’ social media skills.

In a competitive hospitality market, effective social media strategies are vital for engaging customers and driving footfall.

In 2021 and 2022, Liberation Group requested three rounds of seasonal social media training, each consisting of four half-day workshops.

These workshops needed to cater to publicans from Butcombe Pubs & Inns, covering locations in Bristol, Maidenhead, Ringwood, and Jersey.

The goal was to inspire publicans to leverage social media more effectively, showcasing best practices aligned with the group’s existing social media strategy.

The workshops covered:

Seasonal Content Strategy: Tailoring content to reflect the themes of each season.

Best Practices: Demonstrating effective examples of social media use in the hospitality sector.

Hands-On Learning: Engaging publicans with practical activities to apply their learning.

Enhanced Engagement: Techniques for creating compelling posts that resonate with audiences.