LEONARDO HOTELS

RESULTS

HR professionals from Leonardo Hotels gained practical, hands-on skills to effectively use social media for recruitment and employer branding, equipped with a toolkit of platform-specific strategies to engage potential candidates and reinforce Leonardo’s brand image.

The interactive format ensured team members left with clear action steps and confidence to drive results on social media.

THE STORY

Leonardo Hotels, a leader in the hospitality industry, understands the value of social media in building a strong employer brand and attracting top talent.

With their commitment to showcasing company culture and engaging potential recruits, Leonardo Hotels sought to upskill their HR team with a clear, practical approach to social media platforms, specifically tailored for recruitment and employer branding.

THE BRIEF

Leonardo Hotels approached us to create a half-day workshop aimed at equipping HR professionals with the skills to use social media as a strategic tool in recruitment.

The goal was to provide actionable insights into the most relevant social platforms — LinkedIn, TikTok, Instagram, and Facebook — helping the HR team optimise brand presence, create engaging content, and attract top candidates.

Leonardo Hotels prioritised practical tips, hands-on activities, and a flexible session format to ensure accessibility for both in-person and remote attendees.