JING source exceptional teas from the most prestigious tea growing regions and stunning tea ware designed to bring the ceremony of tea to people’s homes.

In 2020 JING Tea wanted help to refine their social media strategy and ongoing support to help grow their online presence.

We began with an in-depth social media audit, closely examining JING Tea’s current approach and comparing it to leading tea and lifestyle brands.

This included a review of content performance, audience demographics, and areas for optimisation.

Based on our findings, we developed a detailed social media strategy designed to elevate JING Tea’s storytelling, highlight their brand values, and drive meaningful engagement.

Over two years, we supported the JING Tea team with guidance on their organic content and paid advertising, focusing on high-quality visuals, engaging stories, and educational posts about tea culture.

We helped them refine their paid campaigns to target specific audience segments, enhancing the effectiveness of each campaign and ensuring consistent growth in reach and engagement.

Our support also included monthly insights sessions, training on emerging trends, and hands-on guidance to maximise their social media’s impact.