INTERNATIONAL FOOD EXHIBITION
IMPACT
Alison’s session drew a large, engaged audience on the Future Food Stage, generating high levels of interaction and follow-up questions.
Attendees found the information immediately applicable, particularly in an industry where visual appeal and engagement are critical.
THE STORY
The International Food Exhibition (IFE) is one of the largest gatherings for the food and drink industry, connecting global suppliers, innovators, and thought leaders.
As part of the 2024 event, Alison Battisby, Founder of Avocado Social, was invited to deliver a masterclass titled Keeping Up With The Socials on the Future Food Stage, aimed at equipping food and drink professionals with up-to-date social media strategies.
THE BRIEF
Social media platforms continually introduce new features, change algorithms, and evolve user experiences, making it challenging for brands to stay visible and relevant.
Alison’s 45-minute session was designed to help food and drink brands navigate these shifts, leveraging the latest features and trends to engage effectively with their audience.
THE SOLUTION
Alison’s masterclass provided attendees with insights into the latest social media developments and offered actionable strategies specific to the food and drink sector, covering; Platform Updates and Algorithm Insights, Content Strategies for Food and Drink, Utilising Video and Stories and Community Building Techniques.
THE FEEDBACK
The IFE event received positive feedback, with Alison’s masterclass highlighted as a standout session on social media best practices. Attendees praised her ability to simplify complex updates and provide clear, actionable advice.
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