EUROPEAN BROADCASTING UNION

KEY ACHIEVEMENTS

AUDIENCE GROWTH

Since our collaboration began, the EBU’s total audience has grown by approximately 101.59%, expanding from 63K to 127K followers across platforms.

BRAND AWARENESS

Our strategy and consultancy have driven over 10 million impressions and more than 200,000 engagements in the past year.

THE STORY

The European Broadcasting Union (EBU) is the world’s largest alliance of public service media organizations, comprising 68 members representing 113 organizations across 56 countries.

The EBU operates both the Eurovision and Euroradio telecommunications networks, which serve as the backbone for major live television and radio broadcasts.

In 2019, we began working with the EBU as they sought innovative ways to engage their core audience—public service media organizations throughout Europe.

THE BRIEF

Our challenge was to broaden the EBU’s reach, educate key stakeholders on the organization’s mission, and foster stronger relationships with industry influencers and politicians.

The EBU also sought to implement cutting-edge communication strategies to keep their community inspired and maintain their prominence within the broadcasting industry.

THE SOLUTION

We initiated a comprehensive social media and competitor audit to identify growth opportunities, including revamping the EBU’s LinkedIn approach, relaunching their Instagram presence, and exploring paid media strategies.

We developed a tailored social media strategy and provided in-depth training to the EBU’s marketing and communications teams.

For over four years, we have offered monthly consultancy, delivering insights on the latest trends, features, and supported ongoing paid advertising campaigns.

“

“Avocado Social has been a mainstay of our social media team at the EBU for several years now – their impact has been incredible.

Alison has helped us stay on top of it and deliver game-changing posts and themes across all our social media accounts.

She helps us with new ideas and advises what works. I told her last week that she’d revolutionised the EBU social feeds – and that is about the size of it!

As well as providing expert knowledge and advice, Alison is great to work with; down to earth; straight talking and no nonsense. Highly recommended.”

– Jo Waters, Senior Communications Officer, EBU