Thursday, 26 February – 3-5pm (UK time) 

EMPLOYEE ADVOCACY: ACTIVATE YOUR TEAM ON SOCIAL MEDIA 

It’s time to empower your team to become your brand’s most authentic and impactful advocates.

Join social media strategist Alison Battisby for this inspiring and practical 2-hour live online workshop, designed to help you launch or level up an employee advocacy programme in 2026. Learn how to combine AI-powered content tools, smart processes, and team culture to amplify your brand through the voices of your employees.

Brand content can feel polished, but personal posts from real employees are trusted, relatable, and incredibly powerful. Research shows that content shared by staff consistently earns more engagement, more reach, and greater credibility than company pages.

In 2026, employee advocacy is no longer a nice-to-have. It’s an essential part of a successful social media strategy. From LinkedIn creators and thought leaders to culture-driven storytelling, empowering your team online boosts visibility, trust, and even recruitment efforts.

Plus, with AI now helping to simplify messaging, generate post ideas, and track performance, it’s never been easier to get your team involved in a scalable, time-efficient way.

What You’ll Learn

• Why employee advocacy works (and why it builds more trust than brand pages)
• How to identify and activate the right employees to champion your brand
• Setting up clear guidelines and training for confident sharing
• Creating content ideas that your team wants to post
• How to track the impact of employee advocacy campaigns
• Tools to help streamline, monitor, and measure engagement

Who Should Attend?

• Social media managers or marketing leads
• HR or internal comms professionals
• Founders or team leaders ready to scale brand voice
• Agencies supporting clients with employee visibility