Tuesday, 22 September – 1-3pm (UK time)  

CLAUDE FOR SOCIAL MEDIA MARKETERS

AI is now part of the day-to-day for most marketing teams, but there’s a big difference between dabbling with a chatbot and actually building it into your workflow. Claude, the AI assistant from Anthropic, has quickly become a favourite among marketers for good reason. It writes with more nuance, holds onto your brand voice, and connects directly to the tools you already use, from Google Drive to Canva. If your team has been meaning to get to grips with AI properly, rather than just experimenting around the edges, this is the session to do it.

Over two practical, demo-led hours, we’ll show you exactly where Claude fits into the working life of a social media marketer. You’ll watch real briefs turn into real copy and real designs, learn how to avoid the generic, samey content that gives AI a bad name, and leave with workflows you can put to use the very next day. We’ll even open with a live game of AI or Not, where you’ll test whether you can spot machine-made content, and by the end you’ll understand exactly why some AI content is obvious and some is brilliant.

What you’ll learn

By the end of this session, you’ll be able to:

• Understand what sets Claude apart from other AI tools and how to get started with confidence
• Identify the social media tasks where Claude genuinely saves you time, and the ones where it doesn’t
• Brief Claude effectively and refine its output, rather than settling for a mediocre first draft
• Set up a Project with your brand voice so every piece of copy sounds like you
• Plan campaigns and build content calendars with Claude, and know where it hands off to your scheduling tool
• Connect Claude to the tools you already use, including Google Drive, Dropbox, Calendly and Canva
• Create social media designs by using Claude and Canva together, from brief to finished graphic
• Spot and avoid the pitfalls: generic content, AI slop, and the ethical and safety considerations every marketer should know

Who it’s for

Social media marketers, in-house teams and business owners who are getting up to speed with Claude. No prior AI experience needed, just bring your questions and a healthy dose of curiosity.