Burger King, known for its bold and innovative marketing, wanted to ensure franchisees were equipped with the latest social media knowledge to remain competitive and responsive to the rapidly changing digital landscape.

Host an engaging, 40-minute online session to update franchisees on the 2024 social media trends, platform changes, and best practices.

The goal was to inspire franchisees to leverage social media effectively and encourage innovative use of platforms.

Alison Battisby, Founder of Avocado Social, led the session, delivering insights into:

Key social media trends for 2024, with practical advice on adapting to new consumer behaviours.

Platform and algorithm changes that could impact visibility and engagement.

Best practices and innovative tactics, including case studies relevant to quick-service restaurants, to inspire creative approaches.

The session concluded with an interactive Q&A, allowing franchisees to ask Alison industry-specific questions and get tailored advice on optimising their local social media presence.