Burger King’s UK franchise network spans hundreds of independently operated restaurants, each responsible for their own local marketing activity. Social media sits at the heart of that, but keeping pace with platform changes, algorithm updates and shifting consumer behaviour is a challenge for any small team, let alone one where social is just one part of a much bigger operational picture.

Burger King needed an expert-led session that could bring franchisees up to date on social media in 2024, covering trends, platform changes and practical best practice, in a format that worked for a busy, varied audience. The session needed to be engaging, relevant to the quick-service restaurant sector specifically, and short enough to respect franchisees’ time: 40 minutes, delivered online.

Alison Battisby, Founder of Avocado Social, led the session, covering the key social media trends shaping 2024, the platform and algorithm changes most likely to affect visibility and engagement, and practical best practice illustrated with case studies relevant to the quick-service restaurant industry.

The session closed with an open Q&A, giving franchisees the chance to put their own questions to Alison directly and get specific, practical advice on their local social media activity.

Franchisees left with a clearer picture of where social media is heading and how to make it work harder for their restaurants. Feedback highlighted the practical relevance of the content and Alison’s ability to make a fast-moving topic genuinely accessible, covering a lot of ground in 40 minutes without losing the room.

Need to bring your team or network up to speed on social media? Whether you’re looking for a one-off session or a rolling programme, we can design and deliver training that’s tailored to your sector, your audience and your objectives.