Build Your Own is an award-winning children’s toy company that specialises in fun, educational, and sustainable STEM kits, available online and through UK retail partners.

As a small team without a dedicated digital marketer, Build Your Own sought a strategic digital marketing plan to increase brand awareness and boost sales.

They needed a structured approach that could be implemented with limited time and resources.

In January 2022, we crafted a comprehensive social media strategy to guide Build Your Own’s organic and paid social activities for the year.

Aligned with their overall marketing budget, this strategy incorporated key marketing dates and aimed to be practical for their small team.

Key components included:

Month-by-month content plan: Detailing required assets, content ideas, and engagement strategies.

Paid social media activity plan: Outlining budget allocation and ad types.

Influencer outreach and competitions: Suggested partnerships and competition ideas to engage new audiences.

Reporting framework: A template to track monthly progress and assess impact.