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Talks and Events

New social media classes announced for the Summer in London

By | Business Lessons, Latest Articles, Social Media, Social Media Strategy, Social Media Training, Talks and Events | No Comments

Our founder Alison Battisby has been teaching at General Assembly in London for two years and is expanding her classes this summer to reach all social media abilities. 

The new classes include Social Media for Startups and Picture This! Instagram for Business, as well as bestselling evening courses Social Media Strategy Mapping and Social Media Advertising.

The classes are full of all kinds of strategies and tips for small business owners, marketing executives and freelancers of all abilities.

The classes take place at General Assembly’s gorgeous space in Aldgate, and usually take place in the evening from 6-9pm. You can book your places here.

Twitter Success Masterclass 2017

By | Avocado Social, Business Lessons, Social Media Platforms, Social Media Training, Talks and Events | No Comments

After our successful LinkedIn for Business 2017 event this month, we are continuing our social media workshop series with a Twitter Success Masterclass. The workshop will take place at the gorgeous Soho Works in the Tea Building, Shoreditch on Thursday 6th April 2017 from 9-1pm.

This half day workshop will cover how to use Twitter as a business or influencer,  including content strategy, for events based marketing and also the advertising side.

We’ll be covering the following:

– How to create a credible Twitter presence, that ranks in search

– A strategy for building your followers

– Content: What to post, how frequently, and how to best engage with customers and influencers such as bloggers and journalists

– Best practice posting: Hashtags, @’s, RT’s, images and video and the best way to use them

– A Guide to Twitter Advertising including budgets, content and tracking ROI

Our founder Alison Battisby will be instructing the course. She has both B2C experience with brands including Nokia, Pringles, Brita and Liberty of London as well as B2B experience with Fellowes, Michelin  Tyres and Microsoft.

The course will cost £149 plus VAT per person. To book your spot, prepayment is required. Please email info@avocadosocial.com. 

LinkedIn for Business Workshops 2017

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We will once again be running our  ‘LinkedIn for Business in 2017′ workshop again, taking place at the gorgeous Soho Works in the Tea Building, Shoreditch on Tuesday 16th May 2017 from 9-1pm.

 

“I found the course extremely beneficial and I learned a lot of valuable information that I will be using and applying to both mine and our company profiles” – Dan Herrington, Genuine Solutions

“I found it so interesting! Has definitely kickstarted a new strategy for us” – Isabella Seagrove, Hackett London

“A very insightful LinkedIn workshop” – Roseanna Davies, Mobas Group

This half day workshop will cover both personal profiles, using LinkedIn as a team, and the advertising side.

We’ll be covering the following:

– How to create a killer personal profile (to assist with social-selling) and building your personal network

– Engaging your team to all utilise LinkedIn in a consistent way

– How to develop an engaged company page, including the new 2017 design and features (including content strategy)

– Content: What to post, how frequently, and how to best engage with prospects and build relationships

– Key LinkedIn tools and how they assist with your social selling strategy (Pulse, Groups and CRM Integrations)

– A Guide to LinkedIn Advertising

Our founder Alison Battisby will be instructing the course. She has B2B experience with Fellowes, Michelin  Tyres and Microsoft.

The course will cost £149 plus VAT per person. To book your spot please email info@avocadosocial.com.

Twitter Success Masterclass 2017

By | Avocado Social, Business Lessons, Past Events, Talks and Events | No Comments

CENTRAL LONDON, 9AM-1PM WORKSHOP, 6th APRIL 2017

Do you need to master Twitter? Always wondered how to grow your followers, and use it to approach influencers?

This half day workshop will cover all of the essentials to help you become a power user, including scheduling tools, hashtag research, and Twitter Advertising. For a full agenda and booking information please follow the link.

£149.00

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Avocado Social Gets #SheMeansBusiness Facebook Accreditation

By | Articles, Business Lessons, Latest Articles, Social Media, Social Media Platforms, Social Media Training, Talks and Events | No Comments

Our Founder Alison Battisby recently visited Facebook’s European Headquarters in Dublin to gain official #SheMeansBusiness Accreditation. What does this mean? What did she learn? Find out in our latest blog…

Facebook and Enterprise Nation recently launched the #SheMeansBusiness initiative in the UK, after identifying the need for more women to upskill in areas such as digital marketing in order to start and grow their own businesses.

That’s where I come in, as one of the eight chosen UK experts to offer support and practical training to a large (but achievable) target of 10,000 women over the next year.

In order to do this, I first had to get my official accreditation from Facebook which involved two days in the Dublin office hearing key learnings and trends from the “horse’s mouth” as it were.  Being at Facebook was absolutely fantastic, not just because of the free food, but the atmosphere within the building is very exciting. The position of power Facebook has across the world is amazing, and there are some very clever brains whirring away on inspiring initiatives and projects constantly. It’s certainly an exciting place to be!

Check out the rest of our pictures from our Facebook trip here.

Here are some of the key things we learnt:

    • The Facebook algorithm is completely unpredictable – and it doesn’t necessarily favour the big brands. There is every chance your small business posts are appearing in the newsfeed for your target audience.
    • This all hangs on how relevant you are being. The more relevant your updates to your target audience, the most engagement they will get. You should be looking to tell engaging stories to gain a personal connection with your audience.
    • Setting up your Page correctly (using Audience Optimisation on your Page, utilising the free tools available such as scheduling posts and instant replies).
    • Video and Carousel posts are extremely popular and using this kind of rich media can grab your desired audience’s attention.
    • It doesn’t have to be high budget content – there are plenty of apps and tools available to help you to create incredible graphics within needing to hire an agency or graphic designer.
    • One of the most popular questions I get asked is “How often should I be posting to Facebook?” and the official answer is that it really depends on your customers. Facebook advised to put yourself in your customers shoes and to ask ‘Are you being useful or annoying?’
    • Facebook’s darling brand Instagram was also a key focus of the training – with key advice being to keep it as simple as possible.  Try to avoid text if possible as the majority of users don’t use this – the focus is on amazing authentic “thumb-stopping”.

There are so many other hints and tips I have to share, and so look out for many events over the rest of the year. To start with, I’m presenting an evening on Facebook for Business with Enterprise Nation in London on Thursday 23rd February. Tickets are available here, but be quick as they’re selling fast! 

 

OUR ONLINE SOCIAL MEDIA COURSE LAUNCHES!

By | Avocado Social, Home Page, Latest Articles, Social Media, Talks and Events | No Comments

We’re so pleased to present our brand new online social media course, The Busy Entrepreneur’s Guide to Social Media. Our online programme is designed for founders and marketers at startups and small businesses who want to quickly expand their social media knowledge and pickup plenty of tips for growing their online communities.

The course is divided into six video modules, covering strategy, content planning and measurement, as well as Facebook, Instagram and Twitter. Each video module is around 30 minutes, with a set task to help you put your ideas into practice.

We’ve packed the course with tons of case studies from our favourite small businesses including Jimmy’s Iced Coffee, Pip & Nut, Borrow My Doggy and more. Click on the image below to find out more and sign up!

 

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Nailing Social Media in the Food Space

By | Past Events, Social Media, Talks and Events | No Comments

WORK.LIFE, CAMDEN, LONDON, 15th SEPTEMBER

As part of Social Media Week, join us for a panel discussion on how to use social media effectively in the business of food. We’ll bring together food brands successfully building a following through social media and experts in social and content creation.

The event will be moderated by Avocado Social founder Alison Battisby, and features some exciting food startups.

£11.21 – £16.52

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More people are using Snapchat than Twitter

By | Articles, Latest Articles, Social Media, Social Media News, Social Media Platforms, Talks and Events | No Comments

Today it was announced that Snapchat has surpassed Twitter with a reported 150 million people now using the app every day, compared to Twitter’s 140 million. Snapchat has grown rapidly since its birth five years ago as a simple photo and video sharing platform, to its current position as one of the world’s biggest social media platforms. With an additional 40 million users joining in the last six months alone, Snapchat has proven particularly popular with younger users thanks to its quirky, colourful features. 

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We’ve seen a whole host of brands starting to use the channel, from the likes of McDonalds, Wahaca and Burberry to smaller businesses such as New York-based frozen yogurt chain 16 Candles – proving that Snapchat success is not just for global brands with large budgets.

Whilst Snapchat continues to go from strength to strength,  it’s a further blow for Twitter, which has seen significant struggles over the last year due to a shrinking user base and engagement. At double Snapchat’s age, we’re interested to see how how this competition plays out between the social media giants.

Next week we’re hosting a free webinar on how to use Snapchat for your business. We’ll be welcoming Snapchat expert and trainer Rob Lee for a Q & A on how brands are utilising the unique app, the basic of the platform, with Rob sharing his insight on how we should be using Snapchat to make an impact. Join us on Thursday 9th June at 11am by signing up here.

 

 

 

Bristol SMWi: Intro to Snapchat & Instagram Stories

By | Avocado Social, Past Events, Social Media, Talks and Events | No Comments

SOCIAL MEDIA WEEK BRISTOL: OVO, BS1 6ED, 17 NOVEMBER 2016 PM

Snapchat and Instagram are both content and storytelling havens with a community of engaged users, ample features and unique DNA that allows you to creatively share in real time.

In this talk, presented by General Assembly at Bristol’s first ever independent Social Media Week, social media guru Alison Battisby will offer best practices, strategies and actionable steps to begin leveraging Snapchat and Instagram Stories for your business or even personal life.

£15.00

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Social Media in 2017 Workshop

By | Social Media Training, Talks and Events | No Comments

Avocado Social’s ‘Social Media in 2017′ workshop is our public workshop, designed to give you a full overview into the world of social media marketing.

This day-long social media masterclass will take you through the latest social media trends and tools, with plenty of examples and practical advice that you can apply to your own marketing strategy.

This course will cover effective social media strategies, growth tactics across the main social media platforms, as well as learning about the most effective tools and apps to help management.

Avocado Social Workshop Discussion

The Advanced Social Media Workshop includes:

  • Considerations for Your Social Media Strategy
  • Selecting Platforms: Facebook, Twitter, LinkedIn, Instagram & Snapchat
  • How to Create Ongoing Conversation and Engagement
  • How to Benchmark Competitors
  • Learn and Understand Social Media Glossary Terms
  • Proven Tactics in How to Manage Your Communities
  • An Introduction to Social Media Advertising on Facebook and Instagram
  • Social Media Measurement: Free and Premium Tools

How will you benefit?

Once you have completed the Advanced Social Media Workshop, you will have a better understanding of the how to use each social media platform to its strengths. You will have good knowledge of how to create an engaging content strategy and the tools and apps that are best for creating and planning your posts. You will feel confident in putting together a social media strategy and will have a better understanding of the tools and techniques needed to continue to grow your social media communities.

Who should attend?

This course is designed for brand and marketing professionals, and anyone in the wider business interested in the power of social media and the opportunity it can bring to spread awareness and drive performance. The course will also offer an opportunity to network with other delegates, which can be invaluable when sharing best practice.

When and where?

The next course will run on Friday 20th January 2017 in Central London. The course will run from 9.30am to 5.00pm and will include lunch and refreshments. You will get a copy of the course slides and resource links.

The course costs £299 per person plus VAT. We accept payment by BACS. To book a place, contact info@avocadosocial.com, and you will be sent an invoice.