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Social Media

Bristol SMWi: Intro to Snapchat & Instagram Stories

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SOCIAL MEDIA WEEK BRISTOL: OVO, BS1 6ED, 17 NOVEMBER 2016 PM

Snapchat and Instagram are both content and storytelling havens with a community of engaged users, ample features and unique DNA that allows you to creatively share in real time.

In this talk, presented by General Assembly at Bristol’s first ever independent Social Media Week, social media guru Alison Battisby will offer best practices, strategies and actionable steps to begin leveraging Snapchat and Instagram Stories for your business or even personal life.

£15.00

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Get your social media strategy summer ready

By | Articles, Great Case Studies, Home Page, Social Media, Social Media Strategy | No Comments

Want to give your business a fresh new feel or tweak your content strategy? You can use summer to give you that extra motivation to update your social media strategy. 

Many brands have already given their social presences a fresh new look, since temperatures started to rise. So if you have a new product, campaign or simply want to revamp your image, now is the perfect time.

Here’s our five top tips to get you started:

  1. Take advantage of cultural events and news: A few days ago Budweiser announced a major rebrand of its flagship product, renaming beer cans and bottles ‘America’ until November.  A great way to coincide with major events such as the US elections and the Olympic Games in Brazil. This was announced via social media channels, using a GIF which is now supported on Twitter. Can your product/service be linked to festivals, competitions or conferences? Be on top of the events happening this summer!Screen Shot 2016-05-17 at 10.16.05
  2. Try out new forms of content: We all know that images and videos are the content champions in any social media strategy, but have you tried 360 videos on Facebook? The social network has supported them since September and recently announced an upcoming feature called “360 Photos” that will allow people to upload flat panoramas, like those taken on iPhones and other devices. This could be a really interesting opportunity for SME’s to create virtual reality posts with no additional cost or special equipment.
  3.  Launch a hashtag: Hashtags are a great way to group together your content, encourage your customers to share reviews of your products, and to create a movement. Launching a brand new hashtag for the summer could be a great way of getting your customers talking online about your business, and creating some online buzz.

    ASOS
     makes use of their own branded hashtag #AsSeenOnMe, to motivate customers to share their fashion choices on Instagram and increase brand awareness. There are over 24,000 posts on Instagram that contain that hashtag now. Did you know that ASOS stands for AsSeenOnScreen, as they launched as a online retailer selling clothes that celebrities wore? We like that they kept this same theme for their hashtag, which is a nod to their avid fans. Screen Shot 2016-05-17 at 10.50.29
    You can see above that ASOS have also been honouring the recent good weather in their fun, colourful updates on Instagram. If the sun is out, celebrate your brand outdoors! 
  4. Refresh your Cover Image:There’s nothing worse than seeing the same old Facebook Cover image being used throughout the year. It’s such a valuable piece of retail space in the platform, as you can promote your events, campaigns, happy customers and products.Bulmers have launched a new flavour for this summer as part of their #LiveColourful campaign. The theme is present in posts and they have also updated the Cover Image on their Facebook Page to fit with the new flavour.Screen Shot 2016-05-17 at 10.47.54
    5.  Give your followers a tidy-up: It’s good to have a sort out of your followers from time to time, and the lead up to summer is a perfect excuse. Clean your Twitter feed from inactive followers by using tools such as Tweepi or Untweeps to keep your account in order.  We’ve just started trialling Cleaner for Instagram, which is a free app allowing you to mass unfollow users by simply clicking on their faces. Unfollow those that are no longer relevant to the brand, or who don’t update their social media channels anymore.

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Those are our five top tips to give your strategy a new colour this summer. All that’s left to do now is get outdoors and get creative! If you have any other tips to share, please let us know on Twitter @AvocadoSocial, or join our Private Facebook Hub for plenty of tips and advice. 

How Top Food Brands Use Snapchat

By | Articles, Great Case Studies, Social Media, Social Media Platforms | No Comments

Snapchat is the latest social media network to take off and many brands are following suit. From fashion to food, some of the world’s biggest brands are using the video-messaging app to elevate their marketing efforts. Last week, Snapchat founder revealed they are receiving 8 billion video views per day on the platform.

As a way to say thank you, Snapchat have been treating users and marketers alike, to exciting new features as their numbers continue to rise.

So who is big on Snapchat and why? Take a look at some of the brands we think have succeeded below:

Pepsi Max – Sponsored lenses

Pepsi Max spread their love through engagement on Snapchat. The brand used the sponsored lenses feature in order to create the ‘Chelfie.’ The pop-up animation, available to users for 24 hours on February 14th, transformed selfies into cherry flavoured ads. Not stopping there, the drinks brand also created an interactive decal that pours the drink into the users mouth when directed by movement.

Pepsi-Max

 

KFC – Geofilters

Late last year, KFC collaborated with the video messaging app to create their own Geofilters – a feature that creates overlaying images tailored to the users’ location. Their campaign, spreading across 900 branches in the UK, led to the brand becoming the first in the UK to use the feature.

KFC

Dominos

 

 

Domino’s – Story Mode

Domino’s tops our list for best launch on Snapchat with their ‘dough-to-door’ campaign. The pizza brand decided to use the story mode feature to create their alien invasion pizza delivery mystery available for users for up to 24 hours. Users were treated to a special online discount code revealed in a sequence of letters throughout the clip as a thank you for watching.

We’ve noticed a very strong connection between the food industry and Snapchat – with fashion following very close behind. The messaging platform has already shown that when experimented with, you can attract new users with shorter engaging content.

Feeling inspired? You can learn more about marketing to millennials at Relative Link’s Snapchat for Business Introductory Class this week. There you will learn about the opportunities which Snapchat can bring for your business or brand, and how the platform works.

Snapchat

 

How To Switch Between Your Instagram Accounts

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With six years flying by, Instagram now boasts over 300 million users worldwide. From sharing pictures to adding filters, to allow marketers to advertise on the platform, what could you add to an already successful social networking app?

The photo-sharing app tested multiple account sign-in feature across iPhone and Android devices throughout last year. After deeming successful, Instagram has now added the multi-sign feature as a permanent fixture – allowing users to add up to five accounts to switch from. The fairly easy process can be done in three easy steps:

For both iPhone and Android devices:

  • Go to your profile and tap either Instagram-Settings or Dots-Instagram in the top right hand corner
  • Scroll down and tap add account
  • Enter the details of the account you wish to add

How to switch between accounts:

  • Go to your profile
  • Tap your username shown at the top of the screen
  • Tap the account that you want to switch to

 

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With new accounts come new notifications – very important for those social media metrics. Instagram will allow you to push notifications from all accounts, as long as you have kept notification on.

The new addition will work perfectly for busy entrepreneurs running their own business Instagram accounts and personal Instagram accounts. Will you be giving the new feature a try?

Learn how to switch between accounts and more at our Instagram For Small Business event on 2nd March 2016. Click here for more details.

The Latest UK Social Media Statistics for 2016

By | Articles, Social Media, Social Media News, Social Media Platforms, Social Media Resources | No Comments

As the Internet gains another 225 million active users around the world, social media growth is set to continue in 2016. In this blog we take a look at the latest UK social media statistics.

In We are Social’s latest figure report on digital, social and mobile media usage around the world, social has seen an 8.7%* increase in just over eight months.

So which social media platforms are the most popular? 

Facebook continues to take the lead with an influx of 1.5 billion monthly active users worldwide. The UK makes up 31 million of those users, with 60% of the population having a Facebook account. The most popular age group is 25-34 (26% of users) but Facebook is a great platform to speak to a mass market of ages and locations.

Much younger audiences may be looking elsewhere at private messaging apps such as WhatsApp, WeChat, Facebook Messenger and Viber , but there are still 2.5 million 13-17 year olds using Facebook.

Facebook’s messaging app making a steady pace, having recently reported 800 million monthly active users.  It will be interesting to see how many US brands take up Businesses on Messenger this year, enabling private, real-time conversations with your customers. They released this infographic below.

messenger2016

 

In terms of users, Instagram revealed it had 14 million monthly active users in the UK back in July 2015. Instagram has a younger audience than Facebook, with 39% of its UK users aged 16-24. Also a slightly female skew, with 64% of Instagram users being female compared to 56% of Facebook’s.  (Stats from Social Media Week).

2016 is going to be huge for Instagram as they have just launched their self-serve ad platform allowing any business to run adverts on the platform through Facebook. We recently found out, you don’t even need to have an Instagram account to run ads – just a Facebook Page.

Deliveroo-Ad

 

Back in 2013, Twitter reported 15 million monthly active users in the UK. Since then, we haven’t seen any specific UK data released from the network. It was reported that in September 2015, Instagram overtook Twitter in terms of users.

Two rumours circling the social media world regarding the little blue bird include the algorithm changing to show most relevant content to you, rather than most recent. This will allow Twitter to charge to get your content seen, boosting their advertising revenues. If this fails, then Google is rumoured to be looking to buy Twitter.

See Andy Crestodina‘s comments in Social Media Examiner.  

Google Plus continues to receive mixed response – with the social network taking a loss in active users despite having a redesign. Unlike Facebook, the network has kept the youth on board with 41% of their users falling into the 18-24 year old demographic in the UK.

54% of Google+ users log into their account to stay in touch with friends whilst a further 42% use Google+ to interact with brand content. Are you at Google+ user? We’d love to hear from you!

The latest social network of the moment, Snapchat has doubled their active users from 100 to 200 million globally. The video sharing platform has also dominated the youth, but there are no UK specific statistics to report on as yet. Take a look at this post for some ideas on how brands are using Snapchat.

Snapchat

 

LinkedIn, the B2B professional network, now achieves over 60 million views in the UK every month. In 2014, LinkedIn reported passing the 15 million users mark in the UK.  75% of users are over the age of 35 and 79% of users are male.

1 million professionals have now written a post on LinkedIn. According to LinkedIn, they’ve used the platform to discuss the future of work, the state of their industries, what companies are getting it right and which aren’t and how the professional world can be a better place.

So what about Pinterest? The bookmarking site reports 3 million pins a day in the UK alone. They do not reveal their UK user base, but research firm comScore estimates that in May 2015, Pinterest attracted 10.3 million unique visitors in the UK: 54% only visiting from a mobile device, 34% only from a computer, and 12% using both.

Pinterest is 90% female, with DIY and Recipes being the most popular content. Buyable pins have recently been phased in to the US, and are expected later this year in the UK. Pinterest is also working with brands like Manchester United, Waitrose and Marks and Spencer so we’ll have to watch this space with what’s next for the network.

Buyable-Pins

 

One platform that has welcomed an increase in unique users across all demographics is YouTube. The video sharing website is used by slightly older users than you might think. Around half of users are aged 35 and over, while 90 per cent are aged over 18. Just 10 per cent are between 13 – 17 years old. Take a look at this infographic from Google ’10 myths about YouTube users’.

Last year rumours surfaced that the video site was planning to develop a version of its site designed specifically for children aged 10 and under, but there has been no news since.

So, what could this mean for growth and audience behaviour in 2016? The smaller and more impactful your content is, the more likely it will lead to a view or purchase. Visual content will continue to rise and social overall looks to continue to expand not only in the UK but also all over the world. We’ll publish any news statistics that are published throughout 2016.

Sources: We Are Social, Social Media London, eMarketer, Rose McGrory, Warren Knight, Andrew McCarthy, Pingdom, The Guardian, The Telegraph. 

One Year in Business: What We’ve Learned

By | Articles, Avocado Social, Business Lessons, Social Media | No Comments

By Alison Battisby, Founder of Avocado Social.

It’s early November, which means Avocado Social has just turned one year old. Happy Birthday to us!

It’s been a fantastic year, working with a whole host of businesses and startups across the UK, hosting social media workshops for companies including Visit Scotland, Etsy and Fellowes and teaching regular social media classes at General Assembly and Enterprise Nation.

Happy-1st-Birthday-To-Us

 

It’s gone as quick as lightening so I wanted to take some time to reflect on 5 key learnings which I’ve taken from my first year in business. I hope you enjoy them, and feel free to add your own learnings in the comments below!

1. Don’t be afraid to make mistakes, but learn from them

Running your own business is a complete learning curve and of course you are going to make mistakes, but the key thing is to make sure you don’t repeat those mistakes again. Below are three mistakes I made over the year and how I’ve learned not to make them again:

  • I’ve misjudged how long projects would take: This can be a killer for your business, especially as I hate keeping clients waiting! It means you need to put in extra hours at weekends and evenings to get the work done. Now I make sure I leave some extra time in my diary around the end of a project to ensure it gets finished and delivered within the expected time.
  • I’ve taken on too much work at times: There is a temptation to say yes to everything at first, but I’ve learned that there are only so many hours in a day so you can’t do everything that comes your way. I now make sure I have at least one day at home a week for planning and admin. Yoga is a real help for me as it allows you to switch off, so I make sure I make a minimum of a couple of classes a week.
  • I’ve accepted projects which I don’t have a passion for or interest in: I quickly realised that if I don’t have a passion for the project, then I’d put it off for as long as possible. This isn’t productive nor is it fair to the client, so now I only accept projects which I believe in.

2. Be generous

I like to be generous as I feel it’s a great way to strengthen relationships, and get yourself noticed. Offering free blog content, speaking at events for no fee, and giving free advice are all techniques that have helped me to grow awareness of my business and also win new clients.

3. Utilise social media 

Of course, I am a huge advocate of social media. It’s great to hear that many clients came to me because of my presence on Twitter, or because they had searched on LinkedIn. I received a new business enquiry through my personal Facebook Page recently too! Keep your audience informed of what you are doing in your business, you never know who will be reading it.

4. Outsource to experts

Your time is worth everything, so don’t spend too much time fiddling around with things you simply aren’t good at. I outsource my accounting, my website design and branding, and I have SEO and PR contacts I regularly call upon. Without these businesses and freelancers, I wouldn’t have any time to work on my own clients, nor do I have the expertise to do what they do quickly and efficiently.

I outsource various social media research tasks to my trusted network of experts which I have spent time building relationships with. This for me is far more cost effective than a full time team, and they can plug in as and when I need them. This is a key part of how I have kept the business lean. For more ideas, I’d recommend The Lean StartUp by Eric Ries and Enterprise Nation’s Going for Growth.

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5. Give something back

I’ve been very lucky to have had such a great first year of business! It makes me all the more keen to give something back to charity, and to everyone that has supported Avocado Social over the past 12 months.

I’ve decided to offer a free 2-hour social media consultancy in support of BBC’s Children in Need. I will reward the highest donation I receive with a face to face sit down or a Skype session. You can enter here. So please, give what you can – it’s for a great cause!

Free-Consultancy-

 

Social Media for Startups: One to One Coaching

By | Articles, Avocado Social, Social Media, Social Media Strategy, Social Media Training | No Comments

At Avocado Social, we are hugely passionate about startups and meet so many exciting and interesting new businesses in their early stages. We’re lucky enough to work closely with Enterprise Nation, and deliver regular workshops for them on all things social media.

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Often we find small business owners are at very different stages with social media though, some with thriving communities and others embarking on the initial planning and brainstorming. That’s why we offer one to one startup coaching which involves a two hour sit down, over coffee to discuss exactly what you are doing, and what you should be doing. We also run these sessions via Skype, for those of you that might find it difficult to meet in Central London.

We’ll research your business and competitors prior to the session, so we fully understand what you are doing before we even meet.

Our two-hour consultation with our founder Alison Battisby then covers a number of key areas, including:

  • Your business objectives, and social media objectives
  • Your ideal target audience and how to target them
  • The right social media platforms to use
  • What content you should focus on, and how to gather it
  • How to manage social media 
  • How to grow your community

From the meeting you will come away armed with tons of ideas, the latest social media strategies, and a clear plan of what you need to do next.

The total cost for this is £225 (ex VAT).

We’ve had some great feedback from our coaching, and we also like to make introductions between any small businesses we know that may benefit from eachother. Any startups we coach are invited to join our private Facebook Group for learning and sharing tips too.

To book a session, get in touch here.

Jumbo-Friends

 

 

Trying out Hootsuite’s new Instagram Schedule Tool

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We were so pleased this month when Hootsuite, our favourite social media scheduling tool, launched its new Instagram Scheduler. ‘Can you schedule Instagram?’ is one of our top asked questions in training sessions!

The top requested feature will now help us to manage multiple Instagram accounts, without having to keep logging in and logging out on our mobiles. It also means we can line up Instagram content to go out at certain times and days of our choice.

All you need to do is save images on your desktop, and add them to Hootsuite as you would when writing a tweet. Once you have written the copy and added in your hashtags, you simply select the post to be scheduled via Instagram.

instagram-and-hootsuite

 

The only slightly annoying this is that Hootsuite posts a notification on your mobile, and you do still need to be around when the post is scheduled to go out, as it will open the post ready in Instagram on your phone for you to add filters, locations and tag anyone before you can post. This is Instagram’s issue not Hootsuite’s.

After testing it for two weeks we’ve found that it does cut down on time and helps you to feel more organised on Instagram. However, you do need to make sure you are logged in to the correct account on your phone at the time of posting!

To find out more details about how it works, and getting set up, visit the Hootsuite blog here.