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Social Media Training

New social media classes announced for the Summer in London

By | Business Lessons, Latest Articles, Social Media, Social Media Strategy, Social Media Training, Talks and Events | No Comments

Our founder Alison Battisby has been teaching at General Assembly in London for two years and is expanding her classes this summer to reach all social media abilities. 

The new classes include Social Media for Startups and Picture This! Instagram for Business, as well as bestselling evening courses Social Media Strategy Mapping and Social Media Advertising.

The classes are full of all kinds of strategies and tips for small business owners, marketing executives and freelancers of all abilities.

The classes take place at General Assembly’s gorgeous space in Aldgate, and usually take place in the evening from 6-9pm. You can book your places here.

Is Twitter still an important marketing tool in 2017?

By | Articles, Avocado Social, Social Media, Social Media Platforms, Social Media Strategy, Social Media Training | No Comments

Twitter has had its fair share of bad press over the last year, and one of the questions we regularly get asked at Avocado Social is whether the tool is still an important player in the online marketing mix.

The micro-blogging social network has shown signs of slowing down in growth, as it fails to attract new brand new users to sign up to the service. During the Trump election in the final quarter of 2016, Twitter only grew by two million users whereas Facebook grew by 72 million by comparison.

The service has been plagued in recent years with harassment, abuse, bullying, intimidation and threats – much more so than any other social media network.  So much so that last year a rumour spread online that Twitter was planning on shutting down in 2017 due to its failings in protecting people from abuse.

This doesn’t sound great so far – but Twitter has made a number of changes recently in a bid to combat these issues.

Recently the platform has added new tools that will identify people who have been suspended from Twitter and stop them from creating fake accounts, remove blocked or muted tweets from search results and identify abusive or “low quality” tweets in conversations.

Just last week Twitter launched its new Live video API, allowing companies to hook up professional broadcasting and video editing equipment to the service with more powerful integrations than the existing Periscope Producer feature. Could this lure in more live video creators from Facebook and Snapchat?

So is the tool still important for your marketing strategy? 

Twitter is still an important player in the social media world, boasting over 319 million monthly active users. Twitter’s daily active user base is said to be growing, with many using it as a key news resource so checking the platform a number of times a day.

Reports this month suggested that 9-15% of Twitter active accounts are bots, which explains why your followers tend to go up and down regularly. This is something Twitter needs to work harder on.

There are three key ways we believe Twitter still has a very valuable place in the social media landscape for marketing.

  1. Customer Service: Twitter is still cited as one of the top places for customers to complain, so it’s extremely important to keep on top of any mentions of your brand. According to research, 78% of people who complain to a brand via Twitter expect a response within an hour. You don’t want to make a customer even more frustrated by not replying to their message. Positive content also deems a reply as this could spark the beginning of a beautiful relationship with a customer or influencer.
  2. Business Networking: We always suggest that simply tweeting your content out isn’t going to get you followers. We believe more meaningful interactions on the platform are where you can begin to stand out and make Twitter work well for you.  Chatting with other businesses and professionals through Twitter is a great way to meet new contacts, engage in industry trends and events and find potential opportunities. We have met many of our clients and colleagues through Twitter, and have heard countless stories of opportunities arising through recommendations and retweets on the platform.
  3. Research: Utilising Twitter for influencer research is a fantastic way of discovering new bloggers, magazines, and experts to engage with from a business perspective. We are a huge fan of Twitter Lists, the free tool which enables you to keep track of a select group of users around a particular niche. Twitter is also a fab tool to gain research around opinions relating to your products or to find out what your customers really think about a topic or trend.

So we conclude that Twitter still has a valuable place in your marketing mix, particularly in business to business contexts.

We don’t see Twitter will be disappearing anytime soon – and that’s why we’re running a Twitter Success Masterclass on Thursday 6th April 2017. For more information and to book, please visit our Events page.

 

 

 

 

 

Twitter Success Masterclass 2017

By | Avocado Social, Business Lessons, Social Media Platforms, Social Media Training, Talks and Events | No Comments

After our successful LinkedIn for Business 2017 event this month, we are continuing our social media workshop series with a Twitter Success Masterclass. The workshop will take place at the gorgeous Soho Works in the Tea Building, Shoreditch on Thursday 6th April 2017 from 9-1pm.

This half day workshop will cover how to use Twitter as a business or influencer,  including content strategy, for events based marketing and also the advertising side.

We’ll be covering the following:

– How to create a credible Twitter presence, that ranks in search

– A strategy for building your followers

– Content: What to post, how frequently, and how to best engage with customers and influencers such as bloggers and journalists

– Best practice posting: Hashtags, @’s, RT’s, images and video and the best way to use them

– A Guide to Twitter Advertising including budgets, content and tracking ROI

Our founder Alison Battisby will be instructing the course. She has both B2C experience with brands including Nokia, Pringles, Brita and Liberty of London as well as B2B experience with Fellowes, Michelin  Tyres and Microsoft.

The course will cost £149 plus VAT per person. To book your spot, prepayment is required. Please email info@avocadosocial.com. 

LinkedIn for Business Workshops 2017

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We will once again be running our  ‘LinkedIn for Business in 2017′ workshop again, taking place at the gorgeous Soho Works in the Tea Building, Shoreditch on Tuesday 16th May 2017 from 9-1pm.

 

“I found the course extremely beneficial and I learned a lot of valuable information that I will be using and applying to both mine and our company profiles” – Dan Herrington, Genuine Solutions

“I found it so interesting! Has definitely kickstarted a new strategy for us” – Isabella Seagrove, Hackett London

“A very insightful LinkedIn workshop” – Roseanna Davies, Mobas Group

This half day workshop will cover both personal profiles, using LinkedIn as a team, and the advertising side.

We’ll be covering the following:

– How to create a killer personal profile (to assist with social-selling) and building your personal network

– Engaging your team to all utilise LinkedIn in a consistent way

– How to develop an engaged company page, including the new 2017 design and features (including content strategy)

– Content: What to post, how frequently, and how to best engage with prospects and build relationships

– Key LinkedIn tools and how they assist with your social selling strategy (Pulse, Groups and CRM Integrations)

– A Guide to LinkedIn Advertising

Our founder Alison Battisby will be instructing the course. She has B2B experience with Fellowes, Michelin  Tyres and Microsoft.

The course will cost £149 plus VAT per person. To book your spot please email info@avocadosocial.com.

Avocado Social Gets #SheMeansBusiness Facebook Accreditation

By | Articles, Business Lessons, Latest Articles, Social Media, Social Media Platforms, Social Media Training, Talks and Events | No Comments

Our Founder Alison Battisby recently visited Facebook’s European Headquarters in Dublin to gain official #SheMeansBusiness Accreditation. What does this mean? What did she learn? Find out in our latest blog…

Facebook and Enterprise Nation recently launched the #SheMeansBusiness initiative in the UK, after identifying the need for more women to upskill in areas such as digital marketing in order to start and grow their own businesses.

That’s where I come in, as one of the eight chosen UK experts to offer support and practical training to a large (but achievable) target of 10,000 women over the next year.

In order to do this, I first had to get my official accreditation from Facebook which involved two days in the Dublin office hearing key learnings and trends from the “horse’s mouth” as it were.  Being at Facebook was absolutely fantastic, not just because of the free food, but the atmosphere within the building is very exciting. The position of power Facebook has across the world is amazing, and there are some very clever brains whirring away on inspiring initiatives and projects constantly. It’s certainly an exciting place to be!

Check out the rest of our pictures from our Facebook trip here.

Here are some of the key things we learnt:

    • The Facebook algorithm is completely unpredictable – and it doesn’t necessarily favour the big brands. There is every chance your small business posts are appearing in the newsfeed for your target audience.
    • This all hangs on how relevant you are being. The more relevant your updates to your target audience, the most engagement they will get. You should be looking to tell engaging stories to gain a personal connection with your audience.
    • Setting up your Page correctly (using Audience Optimisation on your Page, utilising the free tools available such as scheduling posts and instant replies).
    • Video and Carousel posts are extremely popular and using this kind of rich media can grab your desired audience’s attention.
    • It doesn’t have to be high budget content – there are plenty of apps and tools available to help you to create incredible graphics within needing to hire an agency or graphic designer.
    • One of the most popular questions I get asked is “How often should I be posting to Facebook?” and the official answer is that it really depends on your customers. Facebook advised to put yourself in your customers shoes and to ask ‘Are you being useful or annoying?’
    • Facebook’s darling brand Instagram was also a key focus of the training – with key advice being to keep it as simple as possible.  Try to avoid text if possible as the majority of users don’t use this – the focus is on amazing authentic “thumb-stopping”.

There are so many other hints and tips I have to share, and so look out for many events over the rest of the year. To start with, I’m presenting an evening on Facebook for Business with Enterprise Nation in London on Thursday 23rd February. Tickets are available here, but be quick as they’re selling fast! 

 

Social Media in 2017 Workshop

By | Social Media Training, Talks and Events | No Comments

Avocado Social’s ‘Social Media in 2017′ workshop is our public workshop, designed to give you a full overview into the world of social media marketing.

This day-long social media masterclass will take you through the latest social media trends and tools, with plenty of examples and practical advice that you can apply to your own marketing strategy.

This course will cover effective social media strategies, growth tactics across the main social media platforms, as well as learning about the most effective tools and apps to help management.

Avocado Social Workshop Discussion

The Advanced Social Media Workshop includes:

  • Considerations for Your Social Media Strategy
  • Selecting Platforms: Facebook, Twitter, LinkedIn, Instagram & Snapchat
  • How to Create Ongoing Conversation and Engagement
  • How to Benchmark Competitors
  • Learn and Understand Social Media Glossary Terms
  • Proven Tactics in How to Manage Your Communities
  • An Introduction to Social Media Advertising on Facebook and Instagram
  • Social Media Measurement: Free and Premium Tools

How will you benefit?

Once you have completed the Advanced Social Media Workshop, you will have a better understanding of the how to use each social media platform to its strengths. You will have good knowledge of how to create an engaging content strategy and the tools and apps that are best for creating and planning your posts. You will feel confident in putting together a social media strategy and will have a better understanding of the tools and techniques needed to continue to grow your social media communities.

Who should attend?

This course is designed for brand and marketing professionals, and anyone in the wider business interested in the power of social media and the opportunity it can bring to spread awareness and drive performance. The course will also offer an opportunity to network with other delegates, which can be invaluable when sharing best practice.

When and where?

The next course will run on Friday 20th January 2017 in Central London. The course will run from 9.30am to 5.00pm and will include lunch and refreshments. You will get a copy of the course slides and resource links.

The course costs £299 per person plus VAT. We accept payment by BACS. To book a place, contact info@avocadosocial.com, and you will be sent an invoice.

3 Benefits of Attending a Social Media Workshop

By | Articles, Business Lessons, Home Page, Social Media Platforms, Social Media Strategy, Social Media Training, Talks and Events | No Comments

The world of social media is changing rapidly, with new updates and networks being released at the blink of an eye, how are you supposed to keep up? That’s where experts like us come in. We run regular social media workshops designed to keep you on top of the latest changes and updates within the industry.

Avocado Social Workshop Table

Here’s three reasons why it’s a good idea to attend regular social media workshops:

  1. The most up to date social media statistics
    Social media is constantly changing with new updates happening all the time. Chances are an expert will keep on top of the latest news and will be able to advise you on the most up to date changes on each platform. You can read up on the changes yourself, by reading sites likes Mashable, Econsultancy, The Drum and Social Media Examiner – but it’s time consuming to do this and a social media expert will be doing this anyway!
  2. Top brand case studies and examples
    One of the best ways to get new ideas and inspiration is to see what other brands in other industries are doing. This is especially useful if you know that your industry is perhaps lacking in social media effectiveness! In our social media workshops we showcase some of the best case studies and plenty of examples of how startups, SMEs and global brands are adopting social media.
  3. Networking and collaboration
    Everyone in attendance will be there for the same thing – to learn. Don’t just sit and leave once it’s over. Create valuable in-person relationships by talking with your peers about your strengths and weaknesses. You never know who you could meet from your next client, collaborator or even a new employer. Be sure to bring your business cards, just in case.

Our Founder Alison Battisby often says the best part of a social media course is the chance to share:

Talking to other people and finding out what they have tried, what works best for them, and what to avoid is a great way of learning.

After all social media is so new – you can’t possibly have tried everything so I find it best to talk to people about their experiences.

Any other questions? Do your best to stay in touch with the experts. Take note of their Twitter handle, website and other details so you can continue to learn once the course is over.

Tools you’ll need:

Pen and pad

Laptop or iPhone (charged!)

Your attention!

We have limited spaces left on our next training workshop on May 11th in London. Book your space or find our more information here. Keep track of our latest social media training course on our Events Page.

How To Create Effective Facebook Carousel Ads

By | Articles, Avocado Social, Home Page, Social Media Resources, Social Media Strategy, Social Media Training | No Comments

ToyBlastCarouselAd640

It’s been one year since Facebook introduced their carousel ad format, allowing advertisers to showcase a variety of images that link through to different landing pages. The format, allowing multiple images and links all in one advert, is now available to both advertisers and Facebook users.

Since their release, advertisers have seen carousel link ads drive 30-50% lower cost-per-conversion and 20-30% lower cost-per-click when compared to single-image link ads.

Allowing you to upload up to five posts, carousel ads gives you the chance to share a variety of content for your audience to enjoy. Take a look at a few examples below:

River Island

River-Island-Canvas-Ad-

River Island took the advert format to promote their latest swimwear collection. The brand uploaded five images from the new collection along with copy with a brief description. The post also includes a clear call-to-action with an emoji for extra character and to stand out.

Ted Baker

Ted-Baker-Carousel-Ad

Following suit, clothing brand Ted Baker make good use of the carousel ad format as part of their Valentines Day campaign – managing to attract both males and females to their page in order to make a purchase. The brand doesn’t include call-to-action in their copy but go for a witty tone with a link to their website.

There’s much more that you can do with carousel ads. Interact with a call to action button, educate with links to your website content or promote your mobile app. How will you use them? Start by creating your own today (don’t forget your copy!)

Don’t forget to sign up to our FREE webinar to learn the basics of Facebook Advertising – the best way to boost your business and get infront of your target audience!

We’ll be offering some top tips on Thursday 24th March at 1pm.

Grab your spot NOW!

Top Image:Image source

Webinar: How to Create a Killer LinkedIn Profile

By | Articles, Avocado Social, Business Lessons, Social Media Platforms, Social Media Training | No Comments

One social media site that often gets overlooked is LinkedIn. But with over 19 million UK users logging into the platform monthly, it’s important to make sure your profile accurately and professionally represents you.

FREE-45-minute-webinar

LinkedIn is actually a fantastic way to raise awareness of your business, drum up leads and expand your network. Many HR teams and sales teams are now tapping into their LinkedIn networks to help drive their businesses forward.

We’ve decided to host a free 45 minute webinar to offer you some top tips on how to create a killer LinkedIn profile, that shows up in search and looks fantastic. Our founder Alison will host the webinar, and will be discussing ways to use LinkedIn for searching for leads, join conversations and for standing out against your competitors. There will be a short Q&A at the end.

Register now

Title: Free Webinar: How to Create a Killer LinkedIn Profile
Date: Thursday 25th February 2016
Time: 01:00 PM – 1:45 PM GMT