The Rise of the Citizen Influencer

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Avocado Social Consultant, Ambi Mistry explores the rise of the citizen influencer, and asks how effective is this marketing technique compared to using celebrity influencers? For many years now we’ve…

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What is an Instagram Loop and how does it work?

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Have you heard of an Instagram Loop? Don’t worry, we’re about to explain exactly what this trend is. An Instagram Loop giveaway is a growth strategy which bloggers and businesses…

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What are Instagram Pods and how do they work?

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You may have heard of the terms Instagram Pods and Instagram Loops recently, particularly as Instagram picks up pace and gains more active users per month than other networks including…

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Is Twitter still an important marketing tool in 2017?

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Twitter has had its fair share of bad press over the last year, and one of the questions we regularly get asked at Avocado Social is whether the tool is…

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