Our 5 Social Media Predictions for 2018

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One of the biggest challenges businesses are set to face in 2018 is keeping up with ever-evolving updates and changes within social media. The social media platforms are constantly updating…

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The Rise of the Citizen Influencer

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Avocado Social Consultant, Ambi Mistry explores the rise of the citizen influencer, and asks how effective is this marketing technique compared to using celebrity influencers? For many years now we’ve…

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What is an Instagram Loop and how does it work?

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Have you heard of an Instagram Loop? Don’t worry, we’re about to explain exactly what this trend is. An Instagram Loop giveaway is a growth strategy which bloggers and businesses…

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What are Instagram Pods and how do they work?

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You may have heard of the terms Instagram Pods and Instagram Loops recently, particularly as Instagram picks up pace and gains more active users per month than other networks including…

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